Opportunity Analysis

S.C.P studies the market opportunity for the brand by conducting local in-market studies to assess competition, consumer and trade acceptance, and to propose a suitable product range and price positioning. The results of the analysis are communicated to the brand owner.

Business Strategy

S.C.P develop the Business Plan that outlines all aspects of market entry including distribution targets, pricing structures, marketing plan, sales forecasts, logistics and regulation requirements and overall profitability.

Sales Strategy

S.C.P develop with the customers the sales strategy, pricing, incentives to trade/sales team. We build main chain strong commercial relationship with tactical investments and actions. Priority to Typology and realistic objectives to salesmen.

Distributor Appointment

Once the BP is agreed, S.C.P manages the process of distributor selection utilizing its vast knowledge of the distributor networks in each country throughout the selected region. WMC facilitates the negotiation of distributor contracts, matching the client expectations with the specific requirements for the country and region.

Regulation Support

S.C.P will establish what the product classification will be in each country within the region and coordinate through the distributors with the local ministries and client technical departments to ensure that product registration requirements are met within the timeline.

Distributor Management

S.C.P Distributor Managers coordinate on a daily basis with distributors to ensure the BP is implemented and the distribution targets are achieved. S.C.P ensure sales targets are met and continuously feed back their findings in the market to distributor management.

Category Marketing

S.CP provides innovation in terms of NPD based on current portfolio of the clients or from outside experts. Strategic guidelines and positioning on current or new brands could be prepared by S.C.P.

Training

Management , training to pharmacists, assistants, retailers, managers. Focus on improving their skill on giving selling advices to customers.Bring advices of "associated sales" to Partners.

Tests

 

S.C.P has got a national panel of 250 POS for date search. Working with specialized company for focus group.